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Book Cover
Author Gasman, Marybeth.

Title Engaging diverse college alumni : the essential guide to fundraising / by Marybeth Gasman and Nelson Bowman III
Published New York : Routledge, 2013
Online access available from:
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Description 1 online resource
Contents Front Cover; Engaging Diverse College Alumni; Copyright Page; Contents; Acknowledgments; 1. Introduction; 2. African American Philanthropy and Alumni: "Uplifting the Race"; 3. Asian American and Pacific Islander Philanthropy and Alumni: "Respect and Prestige"; 4. Latino Philanthropy and Alumni: "Elevating Culture and Family"; 5. Native American Philanthropy and Alumni: "Community over Individual"; 6. A Conversation with Advancement Staff at Majority Institutions; 7. A Conversation with Alumni of Color; 8. Model Programs for Alumni of Color; 9. Mistakes to Avoid
10. Best Practices and Concluding Thoughts11. Strategies at a Glance; Appendices; Bibliography; Index
Summary Changing demographics are having a substantial impact on college and university student populations. In order to continue garnering funds and supporting their higher education institutions, development offices and individual fundraisers need to learn more about alumni of color. To help move fundraising staff away from a ""one size fits all"" approach, Engaging Diverse College Alumni provides a comprehensive overview of philanthropy in diverse cultures. Unlike other works on fundraising within communities of color, this book focuses specifically on college and university alumni and of
Bibliography Includes bibliographical references and index
Notes Print version record
Subject Education, Higher -- United States -- Finance.
Educational fund raising -- United States.
Universities and colleges -- Alumni and alumnae -- United States.
EDUCATION -- Finance.
EDUCATION -- General.
EDUCATION -- Higher.
Education, Higher -- Finance.
Educational fund raising.
Universities and colleges -- Alumni and alumnae.
United States.
Form Electronic book
LC no. 2012037599
ISBN 0203817605