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Book Cover
E-book
Author Ghosh, Chilka.

Title Printed Advertisement 1947-1970 : Bengali Middleclass ; An Interaction
Published Newcastle upon Tyne : Cambridge Scholars Publishing, 2014
Online access available from:
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Description 1 online resource (230 pages)
Contents Table of contents; preface; introduction; chapter one; chapter two; chapter three; to conclude; bibliography
Summary This work explains the politics of the patterns of the advertisements printed in the newspapers published in Bengal between 1947 and 1970, and the sociology of the encounter of the Bengali middleclass with these. Many of the cited advertisements were meant for the entire country but regional particularities were pronounced during the period under review, and the bhadralok consciously maintained a unique constructed identity that dates back to the colonial epoch. Therefore, their encounter wit .
Bibliography Includes bibliographical references
Notes Print version record
Subject Advertising -- Social aspects -- India -- Bengal -- History -- 19th century.
Advertising -- Social aspects -- India -- Bengal -- History -- 20th century.
Advertising, Newspaper -- India -- Bengal -- History -- 19th century.
Advertising, Newspaper -- India -- Bengal -- History -- 20th century.
Genre/Form History.
Form Electronic book
ISBN 1443871028 (electronic bk.)
9781443871020 (electronic bk.)