| Description |
1 online resource : illustrations |
| Contents |
Part I. The Family Businesses Phenomenon in the Luxury Fashion Context -- Chapter 1. The Family Business Model in the Luxury Fashion Context -- Part II. The Innovativeness of Luxury Fashion Family Businesses -- Chapter 2. The Tendency to Innovate of Family Firms in the Luxury Fashion Business -- Chapter 3. Factors of influence on Luxury Fashion Family Businesses Innovativeness -- Chapter 4. The focus of the Innovation of Family Firms in the Luxury Fashion Business -- Conclusions |
| Summary |
A large number of family businesses operate in the luxury fashion sector, which shows their importance as a source of growth, development and social and economic stability. Innovation in Luxury Fashion Family Business analyses how a strategy of innovation in terms of products and processes can offer a competitive advantage to large and medium-sized family businesses operating in the industry. The book offers a business model for companies in order to manage such strategies of innovation efficiently and effectively, as well as for the purpose of educating customers to appreciate more innovative products |
| Notes |
CIP data; item not viewed |
| Subject |
Clothing trade.
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Family-owned business enterprises.
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BUSINESS & ECONOMICS -- Industries -- General.
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Clothing trade
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Family-owned business enterprises
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| Form |
Electronic book
|
| ISBN |
9781137498663 |
|
1137498668 |
|
9781137498656 |
|
113749865X |
|
1322457697 |
|
9781322457697 |
|
