| Description |
xiv, 194 pages : illustrations ; 25 cm |
| Contents |
1. Social Responsibility in the Context of Globalization -- 2. Business as Villain: A Historical Overview -- 3. Corporations Today -- 4. Risk Management or Scenario Thinking? -- 5. Best Practice - and Beyond -- 6. Reperceiving Social Responsibility -- 7. Business, Governments, and Nongovernmental Organizations -- 8. Issues of the Future -- 9. New Stories -- 10. Getting Personal -- 11. Why Good Companies Do Bad Things |
| Summary |
When Good Companies Do Bad Things explores the strategic relationship between know-how, integrity, and integration, demonstrating how companies that fail to embrace the deeper meanings of these terms jeopardize their reputations and future prosperity. Schwartz and Gibb present new approaches to avoid the financial pitfalls of bad corporate assumptions and enable good companies to make good on translating social value into business value |
| Bibliography |
Includes bibliographical references (pages 183-187) and index |
| Subject |
Social responsibility of business.
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International business enterprises.
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| Author |
Gibb, Blair, 1947-
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| LC no. |
98031700 |
| ISBN |
0471323322 cloth alkaline paper |
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0471323322 : |
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0471323322 : |
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0471323322 : |
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