| Description |
1 online resource (xi, 178 pages) : illustrations |
| Series |
Baywood's technical communications series |
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Baywood's technical communications series
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| Contents |
""Motives for Metaphor in Scientific and Technical Communication""; ""Cover""; ""Title Page""; ""Copyright Page""; ""Table of Contents""; ""Acknowledgments""; ""Introduction: The Problem of Metaphor in Scientific and Technical Communication""; ""Differentiating between Scientific and Technical Communication""; ""Metaphor and Analogy""; ""Summary of Chapters""; ""CHAPTER 1: Reintroducing Metaphor in the Technical Communication Classroom""; ""Problem""; ""Methodology""; ""Some General Considerations of Metaphor""; ""Technical Communication Textbooks""; ""Science Writing Texts"" |
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""CHAPTER 2: Metaphor in the Technical Communication Literature""""Metaphor and the Computer""; ""Technical Communication Theory""; ""Technical Communication Pedagogy""; ""Conclusion""; ""CHAPTER 3: A Review of the Theories of Metaphor""; ""Substitution Theory of Metaphor""; ""Aristotle on Metaphor""; ""Twentieth-Century Substitutionists""; ""Nietzsche and Post-Modern Metaphor""; ""The Tensionists: An Introduction to Interaction""; ""The Interactionists""; ""Metaphor as Epistemology""; ""Conclusion""; ""CHAPTER 4: The Metaphors of Mathematics: A Case Study of the Solar System Analogy"" |
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""Scottish Natural Philosophy""""Lodge and the BAAS""; ""The Solar System Analogy""; ""The Solar System Analogy in Secondary-School Texts""; ""A Narrative History of the Solar System Analogy""; ""Lord Kelvin""; ""James Clerk Maxwell""; ""J. J. Thomson""; ""Oliver Lodge""; ""Ernest Rutherford""; ""Niels Bohr""; ""Conclusion""; ""CHAPTER 5: The Question of Metaphor in Natural Language: A Case Study""; ""The Question of Cloning""; ""Recognition of the Dominant/Emergent Metaphors""; ""The Effect Upon the Scientific Community""; ""Conclusion""; ""CHAPTER 6: Implications"" |
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""An Approach Based on this Study""""Other Avenues for Research""; ""References""; ""Index""; ""Selected Titles from: Baywood�s Technical Communications Series""; ""Back Cover"" |
| Bibliography |
Includes bibliographical references (pages 159-169) and index |
| Notes |
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212 MiAaHDL |
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digitized 2010 HathiTrust Digital Library committed to preserve pda MiAaHDL |
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Print version record |
| Subject |
Communication of technical information.
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Technical writing.
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Metaphor.
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Metaphor
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technical writing.
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metaphor.
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Communication of technical information
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Metaphor
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Technical writing
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| Form |
Electronic book
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| ISBN |
9780895036797 |
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0895036797 |
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9781351842891 |
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1351842897 |
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9781351842884 |
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1351842889 |
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