| Description |
1 online resource (xx, 460 pages) : illustrations, charts |
| Summary |
This volume presents research studies that investigate various aspects of corporate communication from the viewpoint of language and discourse, giving special attention to emerging issues and recent developments in times of rapid sociotechnical evolutions. The studies included here are diverse in their outlook, analytical procedures, and objects of enquiry, spanning across various areas of corporate communication, both external and internal, such as corporate image and reputation management, various forms of corporate behaviour, branding at different levels including employer branding, recruit |
| Bibliography |
Includes bibliographical references |
| Notes |
Online resource; title from PDF title page (EBSCO, viewed February 5, 2019) |
| Subject |
Business communication.
|
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Discourse analysis.
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BUSINESS & ECONOMICS -- Industrial Management.
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BUSINESS & ECONOMICS -- Management.
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BUSINESS & ECONOMICS -- Management Science.
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BUSINESS & ECONOMICS -- Organizational Behavior.
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Business communication
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Discourse analysis
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Unternehmen
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Kommunikation
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Diskursanalyse
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| Form |
Electronic book
|
| Author |
Garzone, Giuliana, 1952- editor.
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Giordano, Walter, editor.
|
| ISBN |
9781527527409 |
|
1527527409 |
|
