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Author Godart, Frédéric.

Title Unveiling fashion : business, culture, and identity in the most glamorous industry / Frédéric Godart
Published New York : Palgrave Macmillan, 2012
Online access available from:
Springer eBooks    View Resource Record  


Description 1 online resource (xiv, 208 pages)
Series INSEAD business press
INSEAD business press.
Contents Introduction -- Affirmation: Fashion as a Bridge between Individuals and Society -- Convergence: The Centralization of Trends -- Autonomy: The Emergence of Styles and their Dynamics -- Personalization: Fashion as Craft and Profession -- Symbolization: The Power of Brands -- Imperialization: The Empire(s) of Fashion
Summary "For most people, fashion can daze and confuse. It is, however, a fascinating phenomenon that is key to how we define our identities, and it plays a central role in our lives. Proposing a comprehensive and accessible account of the global fashion industry, this book aims to present fashion in all its diversity and richness, to 'unveil' its mysterious mechanisms. Drawing on six core principles from the industry, Frédéric Godart guides the reader through the economic, cultural and social arena of the world's most glamorous industry. First, in the everyday-life game of identity-building, where fashion is deployed, between the individual and society. Secondly, the convergence of trends reveals how social influence is played out; likewise, fashion as an art, and how this is characterized by a creative and aesthetic autonomy. Finally, to all these dimensions, contemporary fashion adds the figure of the 'creative genius, ' and gives a prominent importance to brands"--Publisher website
Notes Print version record
Subject Clothing trade.
Fashion -- Economic aspects.
Fashion -- History.
Fashion -- Sociological aspects.
Genre/Form History.
Form Electronic book
ISBN 1137000740 (electronic bk.)
9781137000743 (electronic bk.)