Limit search to available items
Book Cover
E-book
Author Gomes, Emanuel

Title International Marketing Agility
Published Bradford, West Yorkshire : Emerald Publishing Limited, 2019

Copies

Description 1 online resource (128 pages)
Series International Marketing Review Ser. ; v. 2
International Marketing Review Ser
Contents Covers; Editorial boards; Developing and deploying marketing agility in an emerging economy: the case of Blue Skies; FDI, service intensity, and international marketing agility; The increased international propensity of serial entrepreneurs demonstrating ambidextrous strategic agility; From fragile to agile: marketing as a key driver of entrepreneurial internationalization; Assessing the drivers and impact of international marketing agility
Notes Print version record
Subject Export marketing.
Export marketing
Form Electronic book
Author Sousa, Carlos
Vendrell-Herrero, Ferran
ISBN 9781838677428
1838677429