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E-book

Title The library PR handbook : high-impact communications / edited by Mark R. Gould
Published Chicago : American Library Association, 2009
Online access available from:
EBSCO eBook Academic Collection    View Resource Record  

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Description 1 online resource (vii, 113 pages)
Contents Increasing relevance, relationships, and results : principles and practices for effective multicultural communication / Maria Elena Campisteguy [and others] -- Building public will for libraries / Eric Friedenwald-Fishman and Laura K. Lee Dellinger -- Can all this 2.0 stuff help libraries with promotion and communicate our value? / Stephen Abram -- Op-eds, letters to the editor, and state of the library reports can inform public debate / Chris Kertesz -- Cooking up culture / Michael Steinmacher -- Harness a celebrity brand and create effective print public service announcements / Mark R. Gould -- Savvy outreach tactics, special events will focus the media's attention on your message / Jené O'Keefe Trigg -- Thousands of libraries strengthen their communications through a national public awareness initiative / Megan Humphrey -- Amplifying your messages through partnerships will help you reach broader audiences affordable podcasts for libraries / Steve Zalusky -- Gaming @ your library : generating excitement in social settings can result in increased attendance at your library / Dale Lipschultz -- A values-based approach to successful library advocacy / Laura K. Lee Dellinger -- Building a community : empower people as messengers / Eric Friedenwald-Fishman and Chip Conley -- Friends groups can help libraries promote their services / Sally Gardner Reed
Summary The fast-paced and complex PR role is becoming increasingly important as libraries need to respond quickly to the changing media landscape and the country's demographic shifts. This handbook will get you on the right PR track
Bibliography Includes bibliographical references and index
Notes Print version record
Subject Libraries and community -- Handbooks, manuals, etc.
Libraries -- Public relations -- Handbooks, manuals, etc.
Genre/Form Handbooks and manuals.
Handbooks and manuals.
Form Electronic book
Author Gould, Mark R.
ISBN 0838997260 (electronic bk.)
9780838997260 (electronic bk.)