Part 1: Why Wake Up?; 1 Engaging in the Social Capital Trade; 2 LinkedIn-a-Nutshell; 3 Social Network Analysis; 4 A Search That Is Truly Advanced -- Part 2: From Army Ranger to LinkedIn Jedi; 5 A Lesson in the Power of the Network; 6 Well-Connected Connections; 7 When Recommendations Are Powerful; 8 Make Better Introductions; 9 In Like a Ranger, Out Like a Rockefeller -- Part 3: Getting Technical; 10 Disrupting Your Privacy and Security; 11 Projecting the Right Message; 12 Effective Network Growth; 13 Business Tools; 14 The World at Your Fingertips
Summary
Make your LinkedIn account work for you and your business. LinkedIn is not just another social media tool. It's the world's largest professional online network, with over 120 million users in over two hundred countries. The Power in a Link shows you how to employ this remarkable yet misunderstood resource to execute networking strategies and processes for your business, secure deals, and use (not abuse) your existing relationships. Author David Gowel, the man the Boston Globe has called the "LinkedIn Jedi," delivers the understanding necessary to map networks, stimulate word of mouth, and leverage
