Title The marketing and public relations handbook for museums, galleries and heritage attractions / Sue Runyard and Ylva French

Published Walnut Creek, Calif. : Altamira Press ; London : The Stationery Office, 1999

Copies

Location	Call no.	Vol.	Availability
MELB	069.0688 Run/Map		AVAILABLE

Description xiv, 290 pages : illustrations ; 25 cm Series Professional museum and heritage series Professional museum and heritage series. Notes Cover title: Marketing & public relations handbook Bibliography Includes bibliographical references (page 282) and index Subject Museums -- Public relations -- Handbooks, manuals, etc. Museums -- Marketing. Museums -- Public relations. Art museums -- Marketing -- Handbooks, manuals, etc. Art museums -- Public relations -- Handbooks, manuals, etc. Historic sites -- Marketing -- Handbooks, manuals, etc. Historic sites -- Public relations -- Handbooks, manuals, etc. Museums -- Marketing -- Handbooks, manuals, etc. Genre/Form Handbooks and manuals. Author French, Ylva. Great Britain. Her Majesty's Stationery Office. LC no. a 62001085 ISBN 0742504077 0117026492 :

Other Titles Marketing & public relations handbook Marketing & public relations handbook

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