| Description |
1 online resource (xi, 63 pages) : illustrations |
| Series |
SpringerBriefs in Business, 2191-5482 |
|
SpringerBriefs in business, 2191-5482
|
| Contents |
Variety in the Automobile Industry -- The Economics of Variety -- Empirical Analysis -- Conclusion |
| Summary |
This book is about the history of product variety in the US automotive industry from the black Ford-T to hot-rodders and easy-riders up to latest trends. It focuses on the dual structure of automotive industry in the United States: on one hand, relatively few and large companies producing cars that apparently achieve a degree of market power through product differentiation, and on the other hand, a relatively small niche market with distinct and smaller producers offering specialty equipment to enhance the performance, appearance, and handling of vehicles. The book presents novel results from an in-depth study with implications for both economic theory and the management of product variety |
| Bibliography |
Includes bibliographical references |
| Notes |
Online resource; title from PDF title page (SpringerLink, viewed October 7, 2013) |
| Subject |
Automobile industry and trade -- United States -- History
|
|
BUSINESS & ECONOMICS -- Industries -- General.
|
|
Science économique.
|
|
Affaires.
|
|
Automobile industry and trade
|
|
United States
|
| Genre/Form |
History
|
| Form |
Electronic book
|
| ISBN |
9783319019079 |
|
3319019074 |
|
1306199719 |
|
9781306199711 |
|
