2022

Improving the evaluation of scholarly work : the application of service theory

Cham : Springer, [2022]

 

1991

Qualitative methods in management research

Gummesson, Evert, 1936-
Revised edition
Newbury Park, Calif. : Sage Publications, [1991]

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2000

Qualitative methods in management research

Gummesson, Evert, 1936-
2nd ed


 

2008

Total relationship marketing

Gummesson, Evert, 1936- author
Third edition
Amsterdam ; Boston ; London : Elsevier/Butterworth-Heinemann, 2008

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2002

Total relationship marketing : marketing strategy moving from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships-- of a new marketi

Gummesson, Evert, 1936-
Second edition
Oxford ; Boston, MA : Butterworth-Heinemann, 2002

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1993

Nationalism, internationalism and the European defence market

Walker, William



 

1980

Scientists in Whitehall

Gummett, Philip.

Manchester [Greater Manchester] : Manchester University Press, [1980]

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