| Description |
1 online resource : illustrations (black and white, and colour) |
| Series |
SAGE knowledge. Cases |
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SAGE knowledge. Cases
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| Summary |
Yellow Auto is a Turkish owned car dealer of the Renault brand and was founded in 1989 in a small town near Izmir. After the owner's children took over the company, they managed the dealership and moved it to Izmir. The 1994 economic crisis grew even more the demand for cars (especially in big cities like Izmir), and as the company expanded, more people were recruited. Yet, problems of communication within the staff members arose, and there were complaints regarding inappropriate physical conditions and poor quality of work environment. The interdepartmental issues started to affect the firm's relationship with Renault, and Yellow Auto top managers decided to hire external consultants from Izmir University of Economics to help with the organizational structure |
| Notes |
Originally Published in: Anderson, D.L. (2012). The Change Story of Yellow Auto Company. In Cases and exercises in organization development & change (p. 266-272). Los Angeles: SAGE Publications, Inc. Print. ISBN: 9781412987738 |
|
Online resource; title from home page (viewed on April 15, 2016) |
| Subject |
Corporate reorganizations -- Case studies
|
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Business consultants -- Case studies
|
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Communication in management -- Case studies
|
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Business consultants
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Communication in management
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Corporate reorganizations
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| Genre/Form |
Case studies
|
| Form |
Electronic book
|
| Author |
Atabay, Gulem, author
|
|
Gunay, Gonca, author
|
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Guneri, Burcu, author
|
| ISBN |
9781506314242 |
|
1506314244 |
|
