Title The value of brands to shareholders / David Haigh

Published London : Henry Stewart Talks, 2010

Online access available from: HSTalks Business & Management Collection    View Resource Record

Copies

Description 1 online resource (1 streaming video file (49 min.) : color, sound) Series Modern brand management : fundamentals and latest thinking, 2056-4570 Henry Stewart talks. Business & management collection. Modern brand management Contents Contents: Who are the stakeholders -- How to maximize shareholder value through intangible assets -- Understanding International Financial Reporting Standard 3 -- What are brands and how do you value them? -- Strategies for engaging with the Chief Financial Officer -- Case Study: Orange Notes Animated audio-visual presentation with synchronized narration Title from title frames Restricted Access restricted to subscribers Notes Mode of access: World Wide Web Subject Branding (Marketing) Form Streaming video

  Permalink