Title Readings in advertising, society, and consumer culture / edited by Roxanne Hovland, Joyce M. Wolburg, and Eric Haley

Published Armonk, N.Y. : M.E. Sharpe, 2007

Copies

Location	Call no.	Vol.	Availability
MELB	306.34 Hov/Ria		AVAILABLE

Description xiii, 425 pages : illustrations ; 26 cm Bibliography Includes bibliographical references and index Subject Advertising -- Social aspects -- United States. Consumption (Economics) -- Social aspects -- United States. Author Hovland, Roxanne. Wolburg, Joyce M Haley, Eric. LC no. 2006038940 ISBN 9780765615442 cloth alkaline paper

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