Title Friction/Reward : be your customer's first choice / Richard Hammond

Edition First edition Published Harlow, England : Pearson, 2019 ©2019

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Description 1 online resource (xxiv, 190 pages) : illustrations Summary Richard Hammond is a retailing expert, and Smart Circle is his problem-solving consultancy. Together with select subject-matter experts he tackles a wide range of retail challenges: from 'big idea' and format development to customer engagement and retail futurology. He is also the author of Smart Retail 4e Bibliography Includes bibliographical references (page 185) and index Notes Description based on print version record Subject Consumer satisfaction. Customer relations. Customer loyalty. Consumer satisfaction Customer loyalty Customer relations Form Electronic book

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