| Description |
1 online resource |
| Series |
Histories of the Sacred and Secular, 1700-2000 |
|
Histories of the sacred and the secular 1700-2000
|
| Contents |
Intro -- Contents -- Introduction -- Notes -- Chapter 1: Brave New World -- Chapter 2: A Love Affair with Business Management and Efficiency -- Chapter 3: Men with a Mission -- Chapter 4: Nothing So Secular It Cannot Be Sacred -- Notes -- Chapter 5: The Customer Is Always Right -- Chapter 6: A Big Tent -- Chapter 7: A Rose By Any Other Name -- Chapter 8: Open All Summer, Splendid Music, Cool and Comfortable -- Chapter 9: Felt Needs -- Chapter 10: The Church of Tomorrow -- Chapter 11: Message or Method? -- Chapter 12: Losing My Religion -- Chapter 13: All the World's a Stage |
|
Chapter 14: Unchurched Harry, Hostile Harry, Curious Harry -- Chapter 15: The Things of God, the Things of Man -- Chapter 16: Megawatt, Megamarket, Megachurch -- Chapter 17: The Best of Times, the Worst of Times -- Epilogue -- Bibliography -- Index |
| Summary |
This book examines the complex relationship between religion and business in twentieth-century America. It is the story of how Christianitys most basic institution, the local church, wrestled with the challenges and compromises of competing in the modern marketplace through adopting the advertising, public relations, and marketing methods of business. It follows these sacred promoters, and their critics, as they navigated between divinely inspired and consumer demanded. Amid an animated and contentious battleground for principles, practices and parishioners, John C. Hardin explores the landscape of selling religion in America and its evolution over the twentieth century. John C. Hardin holds a PhD in U.S. History from the University of Maryland, USA. He works at the intersection of culture and social change, drawing on his experience as a scholar, philanthropic leader, musician, and former pastor. |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Online resource; title from PDF title page (SpringerLink, viewed January 5, 2023) |
| Subject |
Church marketing -- United States -- History -- 20th century
|
|
Christianity -- Economic aspects -- United States -- History -- 20th century
|
|
Christianity -- Economic aspects
|
|
Church marketing
|
|
United States
|
| Genre/Form |
History
|
| Form |
Electronic book
|
| ISBN |
9783031130441 |
|
3031130448 |
|
