| Description |
1 online resource : illustrations (black and white, and colour) |
| Series |
SAGE knowledge. Cases |
|
SAGE knowledge. Cases
|
| Summary |
The Department of Health, in conjunction with the Department for Children, Schools and Families (DCSF) and other government departments, non-government organisations (NGOs), academics and a number of commercial-sector partners, developed a three-year social marketing-based programme to fight the UK's growing obesity problem. Being a national programme, the programme took place between 2007 and 2008 and provided useful insight emanating from various marketing analytical tools and strategies |
| Notes |
Online resource; title from home page (viewed on April 8, 2016) |
| Subject |
Obesity -- Social aspects -- Great Britain
|
|
Social marketing -- Case studies
|
|
Obesity -- Social aspects
|
|
Social marketing
|
|
Great Britain
|
| Genre/Form |
Case studies
|
|
Case studies.
|
|
Études de cas.
|
| Form |
Electronic book
|
| Author |
Hardy, Alison, author
|
| ISBN |
9781473934344 |
|
1473934346 |
|
