Title Facebook.com : global marketing opportunities and connectivity / Daniel W. Baack, Eric G. Harris & Donald Baack

Published [London] : SAGE, 2016

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Description 1 online resource : illustrations (black and white, and colour) Series SAGE knowledge. Cases SAGE knowledge. Cases Summary This case study investigates the unique marketing opportunities presented by the growing phenomenon of social media. Facebook has vastly increased opportunities to contact and connect with potential customers on an international basis, which causes a range of unique and traditional marketing challenges to arise Notes Description based on online resource; title from home page (viewed on April 26, 2016) Subject Facebook (Firm) SUBJECT Facebook (Firm) fast Subject Social media -- Economic aspects -- Case studies Internet marketing -- Case studies Internet marketing Social media -- Economic aspects Genre/Form Case studies Case studies. Études de cas. Form Electronic book Author Harris, Eric G., author Baack, Donald, author ISBN 9781506322513 1506322514

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