| Description |
1 online resource : illustrations (black and white, and colour) |
| Series |
SAGE knowledge. Cases |
|
SAGE knowledge. Cases
|
| Summary |
This case study presents a historical overview on the use of soy sauce and trading practices. In particular, the case focuses on Kikkoman, a leading soy sauce producer, and its growth model, from its origins in Japan to a global brand |
| Notes |
Originally Published in: Baack, D.W., Harris, E.G., & Baack, D. (2012). Kikkoman Soy Sauce: A Tradition of Trade. In International marketing (pages 73-74). Los Angeles: SAGE Publications, Inc. ISBN: 9781452226354 |
|
Online resource; title from home page (viewed on April 26, 2016) |
| Subject |
Kikkōman Kabushiki Kaisha.
|
| SUBJECT |
Kikkōman Kabushiki Kaisha fast |
| Subject |
Export marketing -- Case studies
|
|
Export marketing
|
| Genre/Form |
Case studies
|
| Form |
Electronic book
|
| Author |
Harris, Eric G., author
|
|
Baack, Donald, author
|
| ISBN |
9781506322698 |
|
1506322697 |
|
