| Description |
xvii, 600 pages : illustrations, maps ; 27 cm |
| Series |
Managing cultural differences series |
|
Managing cultural differences series.
|
| Contents |
1. Global Leaders and Culture -- 2. Global Leaders and Communications -- 3. Global Leadership in Negotiations and Alliances -- 4. Leadership in Cultural Change -- 5. Leadership in Cultural Synergy -- 6. Managing Transitions and Relocations -- 7. Managing Diversity in the Global Work Culture -- 8. Women in Global Business -- 9. Effective Performance in the Global Marketplace -- 10. Doing Business with North Americans -- 11. Doing Business with Latin Americans -- 12. Doing Business with Asians and Australians -- 13. Doing Business with Europeans -- 14. Doing Business with Middle Easterners -- 15. Doing Business with Africans |
| Summary |
This new edition has been completely updated to reflect the numerous global changes that have occurred since 1999: globalization, SARS, AIDS, the handover of Hong Kong, and so forth. In particular, the book presents a fuller discussion of global business today. Also, issues of terrorism and state security as they affect culture and business are discussed substantially. The structure and content of the book remains the same, with thorough updating of the plentiful region and country descriptions, demographic data, graphs and maps. This book differs from textbooks on International Management because it zeroes in on culture as the crucial dimension and educates students about the cultures around the world so they will be better prepared to work successfully for a multinational corporation or in a global context |
| Notes |
"25th anniversary edition." |
| Bibliography |
Includes bibliographical references and index |
| Subject |
International business enterprises -- Management.
|
|
Acculturation.
|
|
Cross-cultural studies.
|
| Author |
Moran, Robert T., 1938-
|
|
Moran, Sarah V. (Sarah Virgilia), 1972-
|
| LC no. |
2003061551 |
| ISBN |
0750677368 alkaline paper |
|
