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Book Cover
E-book
Author Harrison, E. Bruce, author

Title Leadership communication : how leaders communicate and how communicators lead in today's global enterprise / E. Bruce Harrison and Judith Mühlberg
Edition First edition
Published New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2014
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Description 1 online resource (1 PDF (xv, 282 pages))
Series Public relations collection, 2157-3476
2014 digital library
Public relations collection. 2157-3476
Contents Part I. The new model CCO: grasping the opportunity -- 1. What's in it for you? -- 2. Leadership is communication -- 3. Leadership traits -- 4. How communicators lead in the C-suite -- 5. Influence: replacing and reasserting "control" -- Part II. The influential CCO: skills and competence -- 6. Listening: where communication begins -- 7. Culture: understanding and influencing -- 8. CEO letter: leadership's cardinal communication -- 9. Language and presentation -- 10. Limits: corporate governance -- Part III. The working CCO: leadership in context -- 11. Crisis basics: "Topic A bad news" and the CCO -- 12. Crisis communication strategies and execution -- 13. Pre-crisis intelligence: SEC risk factors -- 14. Sustainable business communication: financial, social, and civic -- 15. Continuing the trustworthy deal -- References -- Index
Summary The quality of leadership in any organization--business, social, military, and government--is enhanced or limited by the quality of its leadership communication. The authors of this book, both of whom are experienced in the practice and study of enterprise communication, assert that leadership is given force by strategic communication that produces results required in competitive conditions. For the professional in enterprise communication, this brings into focus two questions: (1) What is the relevance of communication in the leadership process of reaching best achievable outcomes (BAOs)? and (2) How does the primary communication professional attain expert influence and success in a leadership position? This book provides insights and guidance on functioning at the highest levels of the corporate communications profession. This function by an individual identified in many companies as the chief communication officer (CCO) has risen in importance in free-enterprise economies, coincident with the evolution of social media, journalism, data analytics, government engagement, change management, and other factors shaping enterprise strategies and success. The book examines the enterprise CCO at three levels: the communicator rising toward, or newly positioned in responsibility for, enterprise communication; the CCO as a collaborator in leadership with others (chief executive and chief financial officer are examples of those with whom leadership communication is structured and driven); and the developed, influential communication chief dealing with missions, strategies, and the execution of enterprise vision. A detailed guidance is given on information flow that takes advantage of stakeholder perception management and the productive, enabled employee culture. Crisis communication in modern contexts is explained, with emphasis on precrisis intelligence gathering through social conversation analysis, and procedures for crisis communication management are drawn from cases provided by CCOs in author interviews and lectures in the authors' graduate classes at Georgetown University
Analysis Arthur W. Page
C-suite communication
CCO
WIIFM
advocacy
best achievable outcomes
business purpose
chief communication officer
chief executive officer
collaboration
communication consulting
corporate character
corporate communications
corporate governance
corporate reputation
crisis communication
culture change
employee value proposition
enterprise culture
influence
information flow
leadership communication skills
leadership presentation
leadership traits
leading change
shared value deals
social media analysis
stakeholder perception management
strategic communications
strategic leadership
strategy execution
strategy implementation
transformational change
vision
workplace motivation
Notes Part of: 2014 digital library
Title from PDF title page (viewed on September 26, 2014)
Bibliography Includes bibliographical references (pages 263-275) and index
Subject Business communication.
Leadership.
Form Electronic book
Author Mühlberg, Judith, author
ISBN 1606498096 (electronic bk.)
9781606498095 (electronic bk.)
(paperback)