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Book Cover
E-book
Author Harrison, Suzanne, author

Title Edison in the Boardroom Revisited: How Leading Companies Realize Value from Their Intellectual Property, Second Edition / Harrison, Suzanne
Edition First edition
Published John Wiley & Sons, 2011
Online access available from:
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Description 1 online resource (269 pages
Summary A revised and expanded edition of the groundbreaking Edison in the Boardroom, highlighting the winning strategies today's biggest companies use to maximize the value of their intellectual property Now fully revised and expanded, Edison in the Boardroom, Second Edition takes an in-depth look at the revolutionary concept of intellectual asset management (IAM). Incorporating stories and teachings from some of the most successful companies in the world-such as Hewlett-Packard, IBM, Procter & Gamble, Rockwell, Dow, Ford and many others-Harrison and Sullivan have made an exhaustive study of IAM and its implications for today's businesses. Features updated interviews of companies, and a new treatment of the Profit Center Level Updates stories and teachings from some of the most successful companies in the world Showcases a hierarchy of best practices that today's companies can integrate into their own business philosophies to gain the best return from their intellectual assets Edison in the Boardroom, Second Edition compiles a wealth of knowledge and successful stories that illustrate how far businesses have come in their ability to leverage and monetize their intellectual assets
Notes Mode of access: World Wide Web
Copyright © John Wiley & Sons 2011
Issuing Body Made available through: Safari, an O'Reilly Media Company
Subject Leadership.
Form Electronic book
Author Sullivan, Patrick, author
Safari, an O'Reilly Media Company