Title How to design and evaluate a direct marketing test / Nigel Hathway

Published London : Henry Stewart Talks, 2008

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HSTalks Business & Management Collection

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Description 1 streaming video file (43 min.) : digital, mono, SWF file, sound, color Series Understanding the statistics of direct marketing : the key methods and calculations explained -- clearly and concisely Henry Stewart talks. Marketing & management collection. Understanding the statistics of direct marketing Contents Importance of testing -- What to test? -- Statistical concepts -- How large a sample size? -- Example -- Selecting the sample -- Formula for sample size -- Practical considerations -- Practical exampleincentive test -- Practical examplecreative test Notes Animated audio-visual presentations with synchronized narration Title from title frames Subject Direct marketing -- Statistical methods Direct marketing -- Statistical methods. Form Streaming video

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