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Book Cover
Author Heatherman, Ryan, author

Title Progressive Insurance : paying a lawyer to defend your sister's killer / Ryan Heatherman, Ilze Swanepoel, James S. ORourke
Published London : SAGE Publications Ltd, 2017
Online access available from:
Sage Business Cases    View Resource Record  


Description 1 online resource : illustrations
Series SAGE Knowledge. Cases
SAGE Knowledge. Cases
Summary Progressive Insurance faced a widespread public relations crisis when Matt Fisher took to his personal Tumblr site to post a scathing account of his family's experience with the company who insured his deceased sister. The blog entry went "viral" overnight, panning Progressive's use of their attorney to seemingly assist in the defense of the driver who collided into his sister's automobile, taking her life. This case examines the moral, economic, and legal views of business decision-making, as well as the social media consequences of a perceived imbalance between the three approaches. The question for Progressive Insurance is how to best mitigate the negative consequences of the current social media crisis and to avoid any recurrence
Notes Originally published in Heatherman, R., Swanepoel, I., & ORourke, J. S. (2013). Progressive Insurance: Paying a lawyer to defend your sisters killer.13-05. Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame
Description based on XML content
Subject Progressive Insurance
Corporate image.
Insurance companies -- Public relations.
Form Electronic book
Author Swanepoel, Ilze, author
O'Rourke, James S., 1946- author
ISBN 9781526403551 (ebook)