Title Adopting the innovator's mindset : too many innovations fail because they're solutions looking for problems, not the result of a disciplined process / Lorraine Marchand, Elizabeth Heichler

Edition [First edition] Published [Cambridge, Massachusetts] : MIT Sloan Management Review, 2022

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Description 1 online resource (5 pages) Summary Drawing on her new book, The Innovation Mindset, IBM Watson Health’s Lorraine Marchand discusses common mistakes leaders make in managing innovation. One of her key pieces of advice for managers: Ask, “What problem are we solving for the customer?” and then follow a disciplined process to design a customer-focused solution, rather than first developing a new technology and then figuring out where it could be applied Notes Reprint #64207 Subject Product design. Product management. Technological innovations -- Economic aspects Product design. Product management. Technological innovations -- Economic aspects. Form Electronic book Author Heichler, Elizabeth, author

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