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Author Hennig-Thurau, Thorsten, 1967- author

Title Entertainment science : data analytics and practical theory for movies, games, books, and music / Thorsten Hennig-Thurau, Mark B. Houston
Published Cham, Switzerland : Springer, [2019]


Location Call no. Vol. Availability
 MELB  658.8001 Thu/Esd  UNAVAILABLE C19
Description xxiv, 865 pages ; 25 cm
Bibliography Includes bibliographical references and indexes
Subject Marketing -- Management.
Performing arts -- Marketing.
Amusements -- Marketing.
Mass media -- Marketing.
Author Houston, Mark B., author
ISBN 9783319892900 (hardcover)
3319892908 (hardcover)