| Description |
1 online resource : illustrations |
| Series |
SAGE Knowledge. Cases |
|
SAGE Knowledge. Cases
|
| Summary |
Presents an analysis of the decision regarding a new product introduction. The main issues for discussion are: sunk costs, incremental costs, cannibalization, shared facilities, and the treatment of inflation |
| Notes |
Originally published: Raviv, A., Henrich, J. M., & Steinroeder, G. K. (2003). Energy Gel: A New Product Introduction (A). 5-403-756(A) Evanston, IL: Kellogg School of Management, Northwestern University |
|
Description based on XML content |
| Subject |
New products -- Management -- Case studies
|
|
Product management -- Case studies
|
|
Fatigue -- Prevention -- Case studies
|
|
Fatigue -- Prevention.
|
|
New products -- Management.
|
|
Product management.
|
| Genre/Form |
Case studies.
|
| Form |
Electronic book
|
| Author |
Henrich, Jan M., author
|
|
Steinroeder, Gero K., author
|
| ISBN |
9781473992313 |
|
1473992311 |
|
