Description |
1 online resource (xv, 171 pages) : illustrations |
Contents |
Contents -- Maps of Cuba -- Preface -- 1 A History of Cuban Tourism: From Vice Age to New Age -- 2 Cuban Tourism Today in the Greater Caribbean Perspective -- 3 A Geography of Cuban Tourism: From Varadero to Vin˜ ales -- 4 Special Tourism Interests -- 5 Cuba�s Economic, Political, and Investment Environment -- 6 Cuba�s Tourism Infrastructure -- 7 Investing and Doing Business in Cuba�s Tourism Industry -- 8 Major Players, Contacts, Consultants, and Information Resources -- References -- Index |
Summary |
Miller and Henthorne give U.S. investors and entrepreneurs the insights they need to capitalize upon the rapidly expanding, but still open, Cuban tourism industry - the island's major industry. This authoritative examination of the market for Cuban tourism provides comprehensive information on Cuban contacts and data sources that are accessible to foreigners; insights into the competition and possible competitive strategies, plus the general background on Cuba and its economy that investors must have for an understanding of Cuba's potential. With its lists of references and contacts, Miller and Henthorne's study will be invaluable to international tourism executives, particularly specialists in strategic planning and the development of strategic business alliances as well as international marketers and business development officers |
Bibliography |
Includes bibliographical references (pages 163-168) and index |
Notes |
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212 MiAaHDL |
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English |
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Print version record |
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digitized 2011 HathiTrust Digital Library committed to preserve pda MiAaHDL |
Subject |
Tourism -- Cuba
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BUSINESS & ECONOMICS -- Industries -- Hospitality, Travel & Tourism.
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Tourism
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Auslandsinvestition
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Tourismusindustrie
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Toeristenindustrie.
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Investeringen.
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Cuba
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Cuba.
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Kuba.
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Form |
Electronic book
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Author |
Henthorne, Tony L
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ISBN |
0313008167 |
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9780313008160 |
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1567200923 |
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9781567200928 |
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1280913967 |
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9781280913969 |
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9786610913961 |
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661091396X |
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