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Book Cover
E-book
Author Heracleous, Loizos Th.

Title Crafting strategy : embodied metaphors in practice / Loizos Heracleous and Claus D. Jacobs
Published Cambridge, UK ; New York : Cambridge University Press, 2011
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Description 1 online resource (xxii, 237 pages) : illustrations
Series Cambridge books online
Contents Vignette A: BASF; Strategizing out of the box -- Vignette B: UNICEF; Metaphor and embodied realism -- Analyzing embodied metaphors as an interpretive, hermeneutic endeavour; Vignette C: Voltigo (Fribourg) -- Crafting strategy as a practice of embodied recursive enactment -- Play, analogical reasoning and dialogue in the crafting of strategy; Vignette D: Hephata -- Understanding organizations through embodied metaphors -- Sensemaking through embodied metaphors in organization development; Vignette E: Privatbank -- Strategy as a crafting practice; Vignette F: Worldvision New Zealand -- The process of strategizing through crafting embodied metaphors -- Glossary; Index
Summary "The rationalist approach to strategizing emphasizes analytical and convergent thinking. Without denying the importance of this approach, this book argues that strategists must learn to complement it with a more creative approach to strategizing that emphasizes synthetic and divergent ways of thinking. The theoretical underpinnings of this approach include embodied realism, interpretivism, practice theory, theory of play, design thinking, as well as discursive approaches such as metaphorical analysis, narrative analysis, dialogical analysis and hermeneutics. The book includes in-depth discussions of these theories and shows how they can be put into practice by presenting detailed analyses of embodied metaphors built by groups of agents with step-by-step explanations of how this process can be implemented and facilitated. The link between theory and practice is further supported by the inclusion of several vignettes that describe how this approach has been successfully employed in a number of organizations, including BASF and UNICEF"-- Provided by publisher
Bibliography Includes bibliographical references and index
Notes English
Print version record
Subject Strategic planning.
Metaphor -- Social aspects
Creative thinking.
Organizational behavior.
BUSINESS & ECONOMICS -- Strategic Planning.
BUSINESS & ECONOMICS -- Industrial Management.
BUSINESS & ECONOMICS -- Management.
BUSINESS & ECONOMICS -- Management Science.
BUSINESS & ECONOMICS -- Organizational Behavior.
Creative thinking
Metaphor -- Social aspects
Organizational behavior
Strategic planning
Strategisches Management
Strategische Planung
Kreatives Denken
Form Electronic book
Author Jacobs, Claus D.
LC no. 2011014107
ISBN 9780511975516
0511975511
9781139092906
1139092901
1139088637
9781139088633
1107212928
9781107212923
1139090089
9781139090087
1280775912
9781280775918
1139092391
9781139092395
9786613686305
6613686301
1139090992
9781139090995
9781107411692
1107411696