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Streaming video
Author Herrera, Gerardo speaker.

Title Package Design Project: Paperboard Food Packaging. with Gerardo Herrera
Published Carpenteria, CA linkedin.com, 2018
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Description 1 online resource (streaming video file)
Summary Learn to design food packaging that protect contents, meets FDA requirements, and leaps out at customers from supermarket shelves
Food packaging has very specific requirements regarding labeling, size, and materials. On top of that, package designs need to tell the story of the brand and leap out at customers from supermarket shelves. Successful food packaging attracts customers, communicates the brand's unique story, stands out on the shelf, and meets all the essential FDA requirements. This course explores the process of designing packaging for food that prints and presents beautifully while safely containing and protecting the contents. Instructor Gerardo Herrera?the packaging design director for Pasadena ArtCenter College of Design?starts by analyzing the requirements: the brand, the product, the target market, and many other factors that will help determine the direction the package should go. Once a concept is developed, he jumps into the design tools, like Adobe Illustrator, and starts building the packaging. By following along with this hands-on project, you can learn how to choose the right packaging forms, messaging, imagery, color, materials, and prototyping tools and think critically about how the user will interact with the product
Notes 8/15/201812:00:00AM
Cast Presenter: Gerardo Herrera
Notes Latest version of the following browsers: Chrome, Safari, Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScript and cookies must be enabled. A broadband Internet connection
Genre/Form Instructional films.
Educational films.
Form Streaming video
Author Linkedin (Firm)