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Book Cover
Streaming video
Author Herz, J.-C., author

Title Analytics and Witch-Doctoring / Herz, J.C
Edition First edition
Published O'Reilly Media, Inc., 2011
Online access available from:
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Description 1 online resource (streaming video file) (0 hours, 33 minutes, 16 seconds)
Summary This presentation lays bare the dark underbelly of analytics in the enterprise. Drawing on darkly humorous experiences, the speaker will explain why executives treat analytics as an occult phenomenon. The talk will give executives the mental tools to separate strategically valuable analytics projects from fishing expeditions, and provide litmus tests to keep the witch doctors honest
Notes Mode of access: World Wide Web
Copyright © O'Reilly Media, Inc
Issuing Body Made available through: Safari, an O'Reilly Media Company
Subject Data mining.
Form Streaming video
Author Safari, an O'Reilly Media Company