| Description |
1 online resource (xi, 258 pages) : illustrations |
| Series |
Routledge communication series |
|
Routledge communication series.
|
| Contents |
Public relations: mutually beneficial systems of stakeholder relationships -- Stakeholders: employees -- Stakeholders: communities -- Statkeholders: consumers -- Stateholders: media -- Stakeholders: investors -- Stakeholders: members and volunteers -- Stakeholders: government regulators -- Stakeholders: activists -- Stakeholders: global citizens -- Appendices. International Association of Business Communicators Code of Ethics ; Public Relations Society of America Code of Ethics |
| Summary |
This Third Edition features: *25 new and current domestic and international case studies specifically chosen for their relevancy and relatability to students * New Professional Insights commentaries where practitioners respond to a set of questions relating to their work * Increased emphasis on ethics and social responsibility * Fully enhanced companion website that is connected with the text, including a test bank and PowerPoint presentations for instructors, and chapter-specific discussion questions and additional readings for students |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Previous edition: 2009 |
|
Online resource; title from title page (ProQuest Ebook Central, viewed March 8, 2018) |
| Subject |
Public relations -- Case studies
|
|
BUSINESS & ECONOMICS -- Advertising & Promotion.
|
|
Public relations
|
| Genre/Form |
Electronic books
|
|
Case studies
|
| Form |
Electronic book
|
| Author |
Hinton, Marcie, author.
|
| ISBN |
9781136753800 |
|
113675380X |
|
9780203436639 |
|
0203436636 |
|
9781136753947 |
|
113675394X |
|
9781136753879 |
|
1136753877 |
|
0415526582 |
|
9780415526586 |
|
0415526590 |
|
9780415526593 |
|
