| Description |
1 online resource (170 pages) |
| Contents |
""Table of contents""; ""part i: top 3 tactics to improve your 2003 subscription sales""; ""part ii: 7 useful how-to articles on selling subscriptions online""; ""five rules for selling subscriptions to web sites and email newsletters""; ""guru elaine tyson's five tips for growing online subscription sales""; ""a market research expert's advice on online subscription price testing (hint: don't)""; ""reader's digest's advice on growing magazine subscriptions with online co-registration ads""; ""redbooks.com gets 500 paying subscribers averaging 829 each"" |
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""F -- company.com reveals subscription sales figures""""bill myers explains how to target, price and market a subscription site""; ""part iii: 16 best of contentblog on selling subscriptions online""; ""the week: anne advises online publishers to toughen up on subscription pricing""; ""selling subs: make 1st day worth entire year's cost""; ""print newsletter subscription prices rising slowly""; ""average subscription prices for print mags""; ""mit sells 600 30 e-mag subs in three days""; ""easy spreadsheet to project online sub sales""; ""live samples of email campaigns for mag subs"" |
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""62% of kids say web content should be paid""""ezboard's paid subscription launch numbers""; ""what online sub marketers can learn from beernet""; ""why 10kwizard switched from free to paid""; ""email beats flash intro to sell online subs""; ""subscription & premium email marketing samples""; ""chart reveals who will buy online subs""; ""new auto-renew guidelines for publishers""; ""great online subscription tech case study""; ""part iv: 16 case studies about selling online subscriptions to business executives and entrepreneurs"" |
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""Case study #1: how hoover's raised site license sales by 18%""""case study #2: how to sell ads and subscriptions to a web site at the same time -- the story of diversityinc""; ""case study #3: newsletter publisher uses 1 teleseminar offer to sell 19.95 monthly auto-renew subscriptions""; ""case study #4: daily biz email catches 10% free-to-paid conversion: the story of the wave""; ""case study #5: professional news site switches from free to paid""; ""case study #6: cq daily gains 200k subscription sales by switching from print to email delivery"" |
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""Case study #7: searchenginewatch -- story of a profitable paid subscription web site""""case study #8: variety.com almost triples ad sales while growing paid online subscribers""; ""case study #9: versuslaw gains paid online subscribers with low-cost guerrilla marketing tactics""; ""case study #10: inside washington publishers boost print revenues with subscription web sites""; ""case study #11: books24x7 sells 200,000 subscriptions to a database of business books online""; ""case study #12: how sellyourbrainfood.com got 1,200 online subscribers to pay 19.95 a month"" |
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""Case study #13: business model as a moving target -- sciencewise goes from fee to free, to fee, to free, to fee"" |
| Notes |
Print version record |
| Subject |
Electronic commerce.
|
|
Internet marketing.
|
|
Electronic commerce
|
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Internet marketing
|
| Form |
Electronic book
|
| ISBN |
9781932353068 |
|
1932353062 |
|
