| Description |
1 online resource (xx, 234 pages) : illustrations |
| Series |
The new rules of social media series |
|
New rules of social media series.
|
| Contents |
Part I. The mobile marketing landscape -- Part II. Setting yourself up for success -- Part III. Taking a deeper dive into mobile marketing tools pool -- Part IV. Expanding your horizons |
| Summary |
"Set-up, run, and measure successful mobile media marketing campaigns Go Mobile is packed with tools, tips, and techniques that will help readers set-up, launch, run, and measure mobile media campaigns. This book will help readers understand the different mobile media platforms, learn how to us SMS for business, incorporate 2D and QR Codes into their campaigns, develop mobile websites and mobile apps, see case studies, and much more. Go Mobile offers practical, step-by-step guidance for implementing a mobile marketing campaign. Readers will learn how to: Use location-based marketing to get new customers and keep existing ones; Integrate social media with your mobile media campaign; Use mobile E-commerce to improve brand loyalty; Measure the ROI of a mobile media campaign; Develop mobile media business models you can use to grow revenues. With these effective, efficient, and integrated mobile marketing campaigns, business owners and marketers will garner enviable response rates and watch their revenue grow more rapidly than ever before"--Provided by publisher |
| Notes |
Includes index |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Print version record |
| Subject |
Internet marketing.
|
|
Mobile commerce.
|
|
Mobile communication systems.
|
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BUSINESS & ECONOMICS -- E-Commerce -- Internet Marketing.
|
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BUSINESS & ECONOMICS -- Mail Order.
|
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BUSINESS & ECONOMICS -- Marketing -- Direct.
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BUSINESS & ECONOMICS -- Marketing -- Multilevel.
|
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BUSINESS & ECONOMICS -- Marketing -- Telemarketing.
|
|
Internet marketing.
|
|
Mobile commerce.
|
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Mobile communication systems.
|
| Form |
Electronic book
|
| Author |
Turner, Jamie, 1961-
|
| ISBN |
9781118226407 |
|
1118226402 |
|
9781118264287 |
|
1118264282 |
|
9781118239544 |
|
1118239547 |
|
128340219X |
|
9781283402194 |
|
