| Description |
1 online resource |
| Contents |
Cover; Half title; Title; Copyright; Dedication; Table of Contents; Chapter Summaries; Acknowledgements; Introduction; Chapter One-Choosing A Business; Looking Inside: Ideas From Within; Looking Outward: Ideas From The World Around You; Inside And Out: Combining Both Approaches; Idea Sources: An Endless Well; Tough Choices: Product Or Customer First?; Major Factors: Narrowing Your Choices; Naming Your Business; Timing Issues; Tyranny Of The Urgent; The Business Choice Chicken-And-Egg Syndrome; Chapter Two-Recipe For A Thriving Business; Recipe For A Thriving Business |
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Components Of A Thriving BusinessWhy This Structure Matters; A Unique Methodology; A Traditional Business Plan Versus The Structure Of Profitability™; Chapter Three-Step #1: Vision; Why You Need A Vision For Your Business; Vision: What Does It Really Mean?; Four Benefits Of Having A Compelling Vision; The Importance Of A Compelling Vision; Sources Of A Vision; Developing A Vision; Three Steps To Creating A Compelling Vision; What Does A Compelling Vision Look Like?; The Importance Of A Win/Win Experience; Mission Statement Versus Slogan Versus Vision; Incubating Your Vision; Three Problems |
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Chapter Four-Step #2: Critical Success Factors And StrategyWhat Is A Critical Success Factor For A Business?; Your Critical Success Factors; Critical Success Factor Analysis: The Foundation; What Will This Analysis Accomplish?; Synchronizing Vision And Critical Success Factors; Making Implementation Measurable; Your Strategic Plan: The Road Map For Achieving Your Vision; Creating A Sustainable Competitive Advantage; Chapter 5 -- Step #3: Marketing; Where Do Marketing And Sales Fit In?; The Importance Of Your Marketing And Sales Area; Overview Of Your Marketing And Sales Area |
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Your Number Of Potential BuyersAwareness Of A Need For Your Product Or Service; Understanding Your Customer; Attractiveness Of Your Solution; Create Experiences Worth Repeating; Their Awareness Of Your Solution; Updating Your Critical Success Factors; Chapter 6-Step #4: Sales And Related Areas; Your Delivery Channels; Effectiveness Of Your Sales Processes; Sales Is An Ongoing Process; Meeting And Exceeding Your Customer's Expectations; Assessing Your Competition; Updating Your Critical Success Factors; Chapter 7-Step #5: Producing Your Product Or Service; What Production Means |
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The Production Chicken-And-Egg SyndromeOverview Of Your Production Area; The Five Elements Of Your Strategic Advantage; Exceptional Versus Great Versus Good Versus Average; Product Cost Advantage; Product Quality; Delivery Time Or Convenience; Customer Service; The Uniqueness Of Your Product; Developing Your Strategic Advantage; Updating Your Critical Success Factors; Chapter Eight-Step #6: Financing Your Business; Why The Funding Of A Business Is So Important; Your Overall Financing Needs; Evaluating Your Financing Needs; Tools For Calculating Your Financing Needs; Types Of Financing |
| Summary |
Most business owners and leaders have expectations for today, hopes for tomorrow and dreams for down the road for their business. They say to themselves, if this is the business I have and that is the business I want, how do I get from here to there? By using a systematic, structured methodology build upon George Horrigan's experience with over 1,200 businesses over the past 17 years, Creating a Thriving Business shows business owners, leaders, and managers how to solve real world problems and get the kind of results they want. By using a proven, practical, and comprehensive methodology that is simple to understand, straightforward, easy to implement, and extremely effective, the reader will be able to achieve the goals for their business in less hours than they are currently spending on their business, thereby turning today's problems into tomorrow's promise. Creating a Thriving Business shows the reader, step by step how to create a successful, thriving, and immensely profitable business by providing an approach that enables them to eliminate the guesswork, trial and error, and uncertainty associated with trying to beat their competition, grow their business and increase its profitability |
| Analysis |
BUSINESS & ECONOMICS / General |
|
Economics |
| Subject |
Economics.
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economics.
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BUSINESS & ECONOMICS -- General.
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Economics
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| Form |
Electronic book
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| ISBN |
9781614483472 |
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1614483477 |
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