Title Brands and brand management : contemporary research perspectives / [edited by] Barbara Loken, Rohini Ahluwalia, and Michael J. Houston

Published New York : Routledge, [2010] ©2010

Copies

Location	Call no.	Vol.	Availability
W'BOOL	658.827 Lok/Bab		AVAILABLE

Description xxviii, 311 pages, 4 unnumbered pages of plates : illustrations (some color) ; 24 cm Series Marketing and consumer psychology series Marketing and consumer psychology series. Bibliography Includes bibliographical references and indexes Subject Branding (Marketing) Brand name products -- Management. Author Loken, Barbara. Ahluwalia, Rohini, 1966- Houston, Michael J. LC no. 2009040020 ISBN 9781841697598 hardcover alkaline paper 1841697591 hardcover alkaline paper

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