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Book Cover
E-book
Author Hu, Ling, active 2020, author

Title Home Legend : value provider for flooring customers / Ling Hu, Gregory L. Stoller, Wenjun Wang
Published London : SAGE Publications: SAGE Business Cases Originals, 2020

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Description 1 online resource
Series SAGE Business Cases
SAGE Business Cases
Summary Changing consumer behavior is driving innovations in home flooring, making it especially important for suppliers to stay current. Home Legend is a mid-size supplier in the mostly fragmented flooring industry. While demand and sales have grown for flooring because of increased home improvement and renovation projects and innovations such as textured linoleum, the market is volatile, and Home Legend's margins are thin. The company is facing a decision point that rests on its ability to maintain good relationships with distributors while expanding its product lines and services
Bibliography Includes bibliographical references and index
Notes Description based on XML content
Subject Home Legend -- Case studies
Flooring -- Equipment and supplies -- Economic aspects -- Case studies
Building materials industry -- Management -- Case studies
Building materials industry -- Management
Genre/Form Case studies
Case studies.
Études de cas.
Form Electronic book
Author Stoller, Gregory, author
Wang, Wenjun, active 2020, author
ISBN 9781529720518
1529720516