Title Marketing in action : 'Lights, Camera, Action!' promoting Hawaii through film and television / Simon Hudson, Louise Hudson

Published London : SAGE Publications Ltd, 2017

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Description 1 online resource : illustrations Series SAGE Knowledge. Cases SAGE Knowledge. Cases Summary The case explains how the state of Hawaii is trying to encourage greater tourism to its islands through celebrating movies that were filmed in Hawaii. In particular, focusing on Kualoa ranch, which was the set for a number of famous films such as Jurassic Park and the Windtalkers Notes Originally published in Hudson, S. & Hudson, L. (2017). Marketing in action: 'Lights, camera, action!' Promoting Hawaii through film and television. In M. Waters (Ed.), Marketing for tourism, hospitality & events: A global & digital approach. (pp. 56-58). (pp. 270-272). London, UK: SAGE Publications, Ltd. ISBN: 9781473926639 Description based on XML content Subject Kualoa Ranch SUBJECT Jurassic Park (Motion picture) http://id.loc.gov/authorities/names/n93018269 Windtalkers (Motion picture) http://id.loc.gov/authorities/names/no2002045453 Jurassic Park (Motion picture) fast (OCoLC)fst01380922 Windtalkers (Motion picture) fast (OCoLC)fst01397835 Subject Tourism -- Hawaii Motion pictures. Tourism. SUBJECT Hawaii -- In motion pictures. http://id.loc.gov/authorities/subjects/sh96003055 Hawaii -- On television Subject Hawaii. Genre/Form Case studies. Case studies. Études de cas. Form Electronic book Author Hudson, Louise, author ISBN 9781526446480 1526446480

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