| Description |
1 online resource : illustrations |
| Series |
SAGE Knowledge. Cases |
|
SAGE Knowledge. Cases
|
| Summary |
The case explains how Myanmar attempted to increase tourism and evaluates the success of its marketing campaigns in the wake of the authoritarian regime in the country until the opening up of the country in 2011 |
| Notes |
Originally published in Hudson, S., & Hudson, L. (2017). Marketing in action: Let the journey begin (Again). In M. Waters (Ed.), Marketing for tourism, hospitality & events: A global & digital approach (pp. 27-29). London, UK: SAGE Publications, Ltd. ISBN: 9781473926639 |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Description based on XML content |
| Subject |
Tourism -- Burma
|
|
Tourism.
|
|
Burma.
|
| Form |
Electronic book
|
| Author |
Hudson, Louise, author
|
| ISBN |
9781526446404 |
|
1526446405 |
|
