| Description |
1 online resource (353 pages) |
| Series |
Routledge studies in interpretive marketing research |
|
Routledge studies in interpretive marketing research.
|
| Contents |
Book Cover; Title; Contents; List of figures and tables; List of contributors; Acknowledgments; Introduction: the ̃whỹ of consumption; Consumer goal structures and goal-determination processes: an integrative framework; The role of emotions in goal-directed behavior; Minimizing negative emotion as a decision goal: investigating emotional trade-off difficulty; The role of approach/avoidance asymmetries in motivated belief formation and change; The missing streetcar named desire; Postmodern consumer goals made easy!!!! |
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Authenticating acts and authoritative performances: questing for self and communityRepresentations of women's identities and goals: the past fifty years in film and television; The urge to buy: a uses and gratifications perspective on compulsive buying; On selling brotherhood like soap: influencing everyday disposal decisions; Timestyle and consuming time: why we do what we do with our time; Using narratives to discern self-identity related consumer goals and motivations; The power |
| Summary |
Why do consumers buy particular products, brands and services? How do they think and feel about their cravings? This book provides provocative answers to all these questions. Formerly only available in Hardback |
| Notes |
Print version record |
| Form |
Electronic book
|
| Author |
Mick, David Glen
|
|
Huffman, Cynthia
|
| ISBN |
9780203380338 |
|
0203380339 |
|
