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Book Cover
Author Sousa, Cristine, author

Title eGym : make fitness your lifestyle / Cristine Sousa, Ana Milanovic, Maximilian Laker, Siddarth Gupta, Willem Hulsink
Published London : SAGE Publications Ltd, 2017
Online access available from:
Sage Business Cases    View Resource Record  


Description 1 online resource : illustrations
Series SAGE Knowledge. Cases
SAGE Knowledge. Cases
Summary It was in 2008 in the campus fitness centers of Columbia University where Philipp Roesch-Schlanderer realized that fitness centers essentially were the same as in the 1960's in terms of general look, feel and equipment available. However, today's trend in personal fitness was not simply about bulking up bodies; the vast majority of modern fitness center members were people trying to improve their physique and fitness as a leisure activity. With this gap between client expectation and service provision and the motivation to revolutionize the fitness industry, the idea for eGym was born. By 2013, eGym as a B2B business had already grown to a considerable size, receiving seed funding to successfully introduce a hardware and software product into the German market. The hardware product was a circuit of high-tech fitness machines that increased workout quality and effectiveness. The software product enabled trainers to deliver individualized customer service
Notes Originally Published InSousa, C., Milanovic, A., Laker, M., Gupta, S., & Hulsink, W. (2015). eGym: Make fitness Your lifestyle. Rotterdam, Netherlands: Rotterdam School of Management, Erasmus University
Bibliography Includes bibliographical references and index
Notes Description based on XML content
Subject eGym -- Case studies
Strategic planning -- Case studies.
New business enterprises -- Case studies.
Genre/Form Case studies.
Form Electronic book
Author Milanović, Ana, author
Laker, Maximilian, author
Gupta, Siddarth, author
Hulsink, Willem, author
ISBN 9781526427670 (ebook)