Title Principles of marketing / S.G. Hundekar [and others]

Edition Rev. ed Published Mumbai : Himalaya Pub. House, 2010

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Description 1 online resource (209 pages) : illustrations Contents unit 1. Marketing and core concepts -- unit 2. Marketing environment (micro & macro) -- unit 3. Developing the marketing mix-II (indirect & price) -- unit 4. Developing the marketing mix-II (promotion & distribution) -- unit 5. Marketing in the digital age Notes Print version record Subject Marketing. Marketing marketing. BUSINESS & ECONOMICS -- Management Science. BUSINESS & ECONOMICS -- Organizational Behavior. BUSINESS & ECONOMICS -- Industrial Management. BUSINESS & ECONOMICS -- Management. Marketing. Form Electronic book Author Hundekar, S. G. (Shoukatali Galibasaheb), 1954- ISBN 9781441675118 1441675116 9350243474 9789350243473

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