| Description |
1 online resource (257 pages) |
| Contents |
Title page; Copyright page; Contents; Foreword; Part One: Development and Academic Leaders; 1: The Role of Academic Leaders in Development; Public Universities and Private Philanthropy; Development Versus Advancement; An Academic's Role; 2: Staffing; University-Level Staffing Models; Highly Centralized; Highly Decentralized; Central-Decentral Blend; Your Team; Hiring; Relationship and Roles; What You Should Expect from Your Development Staff; What Your Development Staff Should Expect from You; Performance Expectations; Evaluating Performance; Rewarding and Retaining Development Officers |
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EnvironmentSelf-Determination; Flexibility in Work Arrangements; Professional Development Opportunities; Continued Education; 3: Working with the Central Development Office; Resources Available Through the Central Office; Prospect Research; Major Gift Officers; Events; Helping Central Development Succeed; 4: Prospect Management; Prospect Management Roles; Decision Making and Control; Challenges; 5: Organizing Your Time for Development Success; Priorities; Time; Finding the Time; Using Development Time Strategically; Honoring Your Time Commitment |
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Part Two: Development Basics from an Academic Leader's Perspective6: The Cycle of Giving; Identification; Qualification; Cultivation; Solicitation; Stewardship; 7: Types of Giving; Annual Gifts; Major Gifts; Principal Gifts; Planned Gifts; 8: Stepping into a Donor Relationship; Categorizing Donors; Initial Visits; 9: Cultivation; Understanding Donors; What to Accomplish During Cultivation; Purposeful Cultivation; Creative Interrogation; Cultivation Techniques; Solicitation as Cultivation; Moving from Cultivation to Solicitation; 10: Solicitation; Components of an Ask; How Much; For What; When |
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WhyThe Solicitation Team; Preparing for the Solicitation Meeting; Conducting the Meeting; After the Meeting; Once the Gift Has Been Secured; If the Donor Says No; 11: Stewardship; The Stewardship Cycle; Acknowledgment; Recognition; Long-Term Management; Common Stewardship Techniques; Continued Visits; Events; Communication; Mementos; Special Access; Stewardship to Cultivation; Part Three: Development Program Components; 12: Communications; Context for Development Communications; Common Development Communications Vehicles; Case Versus Case Statement; Your Case; Your Case Statement |
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13: CampaignsThe Role of Campaigns; University-Wide Versus Program-Specific Campaigns; Campaign Readiness; Phases of a Campaign; Quiet Phase; Public Phase; Closure; Volunteers; Operational Considerations; Communications and Events; Communications; Events; Taking Full Advantage of the University's Campaign; 14: Annual Giving; The Role of Annual Giving; Investing in Annual Giving; Approaches to Annual Giving; Alumni Participation Rates; Giving Societies; More Information; 15: Events; Categories of Events; Types and Purposes of Events; Using Events Strategically; Fundraising Events |
| Summary |
Fundraising is an increasingly important responsibility for academic leaders, from department chairs to deans and on up into the executive ranks in higher education. In this concise, practical guide, Penelepe Hunt (professional fundraiser, teacher, management consultant, and executive coach) shows the vital role that academic leaders play in raising funds. She explains how leaders can learn the skills to become effective at networking, entrepreneurial, and productive fundraisers. Hunt also breaks down fundraising in a way that clarifies roles, responsibilities, programs, activities, politics, |
| Notes |
Print version record |
| Subject |
Educational fund raising -- United States
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Educational fund raising
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United States
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| Form |
Electronic book
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| ISBN |
9781118286319 |
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1118286316 |
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