| Description |
xxvi, 443 pages : illustrations ; 26 cm |
| Contents |
Contents Pt. I. Sport Marketing: The Basics -- 1. Introduction to Sport Marketing -- 2. Managing the Sport Marketing Mix -- Pt. II. Understanding the Sport Consumer -- 3. Sport Marketing Research -- 4. Sport Marketing Information Systems -- 5. Sport Consumer Behavior -- Pt. III. Sport Marketing Logistics -- 6. Sport Product Management -- 7. Sales Management in Sport -- 8. Purchasing and Supply Chain Management in Sport -- Pt. IV. Promotional Aspects of Sport Marketing -- 9. Communication Management in Sport -- 10. Sport Advertising -- 11. Sport Sponsorship -- Pt. V. Specialized Concepts in Sport Marketing -- 12. Sport Retail Management -- 13. Sport E-Business and E-Commerce -- 14. International and Global Marketing in Sport -- Pt. VI. The Future of Sport Marketing -- 15. Enterprise Sport Marketing Management -- App. And Now a Final Word . |
| Summary |
"Advanced Theory and Practice in Sport Marketing is the first book to address this increasingly popular subject at an advanced level. Where existing sport marketing texts restate concepts learned at an introductory marketing level, this book goes beyond, by expanding the knowledge of the student with advanced marketing theory which is specifically related to the crucial areas in sport marketing." "Advanced Theory and Practice in Sport Marketing is vital reading for any sport marketing student wishing to progress their knowledge and take their understanding of the industry to the next level."--BOOK JACKET |
| Notes |
Includes index |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Sports -- Marketing.
|
| Author |
Hunter, Jason D.
|
| ISBN |
9780750684910 paperback |
|
0750684917 paperback |
|
