China's three primary growth drivers -- The drivers of the drivers -- The supertrends -- Value-adding to make better things, innovating to make things better -- Serving me: urbanizing and the service industry -- Health, education, and leisure: enjoying life as a market of one -- Text me: a boundaryless society with instant networking -- Affluencing: China's accumulation of wealth and influence -- Red China goes green: saving energy, reducing pollution -- Become a gloriously rich businessperson
Summary
The Beijing Olympics in 2008 markets the beginning of an era of new business opportunities in China for 1.3 billion Chinese and the rest of the world. For investors, marketers, and businesspeople who want to understand the new drivers and business chances of the Chinese economy, Supertrends of Future China is the definitive guidebook
Bibliography
Includes bibliographical references (pages 255-280) and index
