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Book Cover
E-book
Author Conference on Corporate Communication (2006)

Title Papers from the CCI Conference on Communications 2006 / guest editor, Michael B. Goodman
Published [Bradford, England] : Emerald Group Pub., 2007
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Description 1 online resource
Series Corporate communications, 1356-3289 ; v. 12, no. 1
Corporate communications ; v. 12, no. 1
Summary This e-book draws on papers presented at the 2006 Corporate Communication Institute Conference at Wroxton College, UK. The aim of the conference was to illuminate the interest in corporate communication as a strategic function in organizational success; explore the influence of globalization on the corporate communication profession; and to provide a forum for the exchange of ideas and information. The 6 papers chosen for the special issue reflect these objectives as they encompass a broad scope covering issues like corporate slogans in Greater China, the expression of Corporate Social Respons
Notes Endorsed by IPRA, CCI, and IABC
Title from PDF cover (viewed May 31, 2007)
Bibliography Includes bibliographical references
Subject Communication in management -- Congresses.
Communication in organizations -- Congresses.
Genre/Form Conference papers and proceedings.
Conference papers and proceedings.
Form Electronic book
Author Goodman, Michael B.
Fairleigh Dickinson University. Corporate Communication Institute.
International Association of Business Communicators.
International Public Relations Association.
ISBN 1846633516 (electronic bk.)
9781846633515 (electronic bk.)