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Book Cover
E-book
Author Holtz, Shel.

Title Tactical transparency : how leaders can leverage social media to maximize value and build their brand / Shel Holtz, John C. Havens ; foreword by Lynne D. Johnson
Edition First edition
Published San Francisco, CA : Jossey-Bass, [2009]
©2009
Online access available from:
ProQuest Ebook Central (owned titles)    View Resource Record  
EBSCO eBook Academic Collection    View Resource Record  

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Description 1 online resource (xiv, 297 pages)
Contents Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build Their Brand; Contents; Foreword; INTRODUCTION; Part I: STRATEGY; Chapter 1: WHAT IS TRANSPARENCY?; Chapter 2: SOMEONE MAY BE LOOKING; Chapter 3: DO YOU HAVE WHAT IT TAKES?; Part II: TACTICS; Chapter 4: FROM PROSPECTS TO PEOPLE; Chapter 5: FOLLOW THE MONEY; Chapter 6: WHEN THINGS GO BAD; Chapter 7: EXPOSING THE COMPANY TO THE EMPLOYEES WHO MAKE IT WORK; Chapter 8: MEET THE PRESS; Chapter 9: THE VIEW FROM THE TOP; Chapter 10: EN-GAUGE THE CONVERSATION; Chapter 11: FROM THE INSIDE LOOKING OUT
Summary While exposing the risks inherent in maintaining a nontransparent relationship with customers, Tactical Transparency provides a methodology that will help your organization create its unique plan to bring greater authenticity to your company and your brands. Drawn largely from interviews with leaders in companies that have achieved measurable success in this arena, authors Shel Holtz and John C. Havens provide step-by-step details on how executives and professional communicators can create a transparency strategy that will keep their organization competitive in the twenty-first century. The au
Notes "IABC, International Association of Business Communicators."
Bibliography Includes bibliographical references (pages 277-281) and index
Notes Print version record
Subject Business communication -- Blogs.
Customer relations -- Management.
Interactive marketing.
Internet marketing -- Management.
Social media.
Form Electronic book
Author Havens, John C.
International Association of Business Communicators.
ISBN 0470399376 (electronic bk.)
0470399384 (electronic bk. ; Mobipocket Reader)
0470460199 (electronic bk. ; Adobe Digital Editions)
6611937749
9780470399378 (electronic bk.)
9780470399385 (electronic bk. ; Mobipocket Reader)
9780470460191 (electronic bk. ; Adobe Digital Editions)
9786611937744
(Cloth)
Other Titles Leverage social media to maximize value