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Author Potter, Lester R.

Title The communication plan : the heart of strategic communication / by Lester R. Potter
Edition Second edition
Published San Francisco, CA : IABC, [2001]


Location Call no. Vol. Availability
 MELB  658.45 Pot/Cpt 2001  UNAVAILABLE C19
Description 402 pages : illustrations ; 30 cm
Series Strategic communicator series
Contents Strategic planning -- Strategic communication planning -- Aligning strategic communication with business objectives -- Gold Quill-winning case studies -- Sample strategic communication plans
Bibliography Includes bibliographical references
Subject Communication in organizations.
Strategic planning.
Communication in management.
Public relations.
Communication planning.
Author International Association of Business Communicators.